A one-person operation, keeping a written record of everything that leaves the island.

Novo Elixir started as a way to give clothing a second reading: pieces bought, inherited, or found that still had years left in them, sorted by hand on São Miguel before ever reaching a screen.

Every garment gets logged the same way, whether it's a well-known label or something plainer: checked for damage, measured, priced honestly. What doesn't hold up doesn't make the site, it goes elsewhere, without pretending otherwise.

There's no warehouse, no team, no marketplace fee sitting between the piece and the person who ends up wearing it. Just one log, kept island-side, updated a little at a time.